In simple terms, SEO means the process of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines whenever people search for: Products you sell. Services you provide.

Social media marketing (SMM) is the use of social media—the platforms on which users build social networks and share information—to build a company's brand, increase sales, and drive website traffic.

Paid marketing refers to any type of digital advertising strategy in which a brand creates promotional content for users based on their interests, buying habits or past interactions with a company.

Content marketing is the development and distribution of relevant, useful content blogs, newsletters,  social media posts, emails, videos, and the like to current and potential customers.